Resident Evil campaign
I had the good fortune to team up with Eric Shamlin on another project now that he’s made his move over to JVST from Goodby. As is happening these days, they had a campaign that needed the talents of both a photographer and director/dp. Resident Evil: The Darkside Chronicles for the Nintendo Wii was making it’s push out and due to the concept at the time, they needed someone who could shoot a range of styles and stay true to the vision. The funny / ironic thing was literally the day before, Stacey and I were talking about career paths and shooting Resident Evil came up. So, uh, check.
As the industry goes with combining acquisitions, this was for print campaigns in SF and NYC plastered all over the trains and subways with corresponding web banners with motion.
And as a bonus, they opened it up to worldwide and the UK tossed in a concept.
Each setup for the US was shot both still and motion. In the directing I found myself playing the roll of the zombie to get the proper reaction when there were two ‘normal’ actors in the shot. I’m sure it must have hilarious to be down the hall from us and here me doing repetitive zombie roars (or shouting some non sequitur). And due to the cross shooting, I again chose to go with a gaffer (Charles Griswold from Little Giant) and a photo assistant (Lauren Stocker) to shape lighting and ideas … plus they’re good company on set.
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